About Us
At Support Direct India (SDI), we are more than just a Business Process Outsourcing (BPO) firm, we are a force for social impact. Founded in 2001 by Tony Fernandez, we bring over 25 years of expertise in fundraising and back-office support for leading NGOs across India.
We help acquire 100,000+ new donors every month, driving meaningful change in areas like child rights, education, cancer prevention, and housing solutions.
1,500+
Fundraisers
Operating in
33 cities
1,500+
Fundraisers
Operating in
33 cities
Our partnerships with organizations likeUNICEF, Bal Raksha Bharat, CRY, and Helpage India have helped transform over 5 million lives.
Our Mission & Vision
Ensuring efficiency and transparency in fundraising.
We aim to foster social responsibility, spread awareness about vital causes, and provide employment and self-employment opportunities. Our vision is to create a world where every donation leads to a tangible change.
What We Do
At Support Direct India (SDI), We Empower NGOs And Purpose-Driven Organizations To Raise Essential Funds For The Causes That Uplift Society.
Acting as a strategic partner, we connect these organizations with passionate individuals who serve as the face of their campaigns. Like brand ambassadors, these fundraisers reach out to potential donors through personalized, face-to-face interactions and multi-channel campaigns inspiring people to contribute to meaningful change.
Our Core Expertise Lies In
We provide end-to-end solutions that include awareness campaigns, donor advocacy, and secure, compliant fundraising systems designed to build trust and ensure transparency.
With over 25 years of experience, SDI has helped raise millions of donations for a diverse range of social causes such as child welfare, education, healthcare, housing, and more.
We operate through a vast network of independent marketing companies and a highly trained team of fundraisers, enabling us to run high-impact, high-conversion campaigns across 400+ cities in India.
Whether it’s a one-time donation or a long-term giving program, we make sure every rupee raised makes a difference.
Why We Do it?
While digital and print campaigns have their place, they often lack the human connection needed to inspire action. At Support Direct India, we believe in the unmatched power of face-to-face engagement, because nothing builds trust like a real person representing a real cause.
Our approach puts a living, breathing face to every mission we support. Fundraisers act as brand ambassadors, having meaningful conversations that answer questions, address doubts, and build lasting donor relationships.
At SDI, it's more than fundraising
it’s about building trust, spreading awareness, and making real change happen one conversation at a time.
Here's why our Model works
Human connection builds trust
Reach where digital can't
Instant, informed dialogue
Follow-ups create impact
We promote awareness
We generate employment
How We Do It ?
At Support Direct India (SDI), our strength lies in the collaboration between our fundraisers, marketing companies, support teams, and fundraising channels.
We use a multi-channel fundraising model to engage with donors wherever they are.
Door-to-Door (D2D)
Events at Malls & Supermarkets
B2B Interactions
Road Trips & Street Pitching
Tele-calling
Campaigns at Transit HubsThis approach allows us to connect with diverse audiences ranging from urban professionals to families in remote regions, ensuring no opportunity for support is missed.
Meet the expert team
Visionary Leaders Dedicated To Innovation, Excellence, And Growth.
With over 60 experienced team members, we bring a wealth of expertise to every project, guaranteeing top-notch solutions tailored to your needs.
Tony Fernandez
Founder/President
Saiprakash Kuckian
Vice President and Partner
Tony Fernandez
Founder/President
Saiprakash Kuckian
Vice President and Partner
Brains Behind the Magic
Ajay Dhruva
Chief Financial Officer
Yogita Kotary
Chief Operating Officer
Sweety Agarwal
Vice President HR
Manila Mehta
Operations Manager
Amit Sharma
Business Manager
Darshana Kamble
Client Account Manager
Sanket Shetty
Finance Manager
Sufiyana Khan
Communication Manager
Neelabh Chatterjee
IT Manager
Ancia Chettiar
HR Manager
Just A Message Away
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